Press releases help secure top rankings in search results which lead to greater exposure for your website, and companies on the first page of results are often perceived as more trustworthy.
In this age of digital media, some might think that press releases are outdated. But the reality is the benefits are even greater thanks to online distribution, search engine optimization (SEO) and more. Today, press releases can be blasted out and instantly carried to a worldwide audience. And the power of social media can further spread the news as people share it over Facebook, Twitter, Instagram and more.
Research shows that news reports are viewed as more objective and therefore make a stronger impact on buying decisions. Favorable media coverage is always a good thing, and makes a stronger statement than an advertisement. Anyone can buy an ad, but consumers view ads and news coverage very differently.
Regardless of your industry and company size, press releases can aid your marketing efforts. Spread good news about your company. Win an award? Develop a new product? Add a new location? A well-written press release can get your company coverage in trade journals, magazines, blogs and other publications.
Press releases can reach many beyond those that you are otherwise going to contact or draw to you through your website, social media and other contacts. Consumers who learn about you and your merits through independent media sources are far more likely to become buyers. The fact that independent media reported on you itself establishes credibility and confidence in selecting you that no amount of “telling your own story” paid advertising can ever do.
According to research from e-Releases, 80 million people get their news online every day, 100 million people use search engines every day and 64% of journalists use Google or Yahoo to follow the news.
An online press release will get news about your company into the hands of more consumers and potential customers. To ensure you get the best possible coverage, optimizing the press release for search engines is key. SEO can be an effective and important marketing strategy. It provides trackable and quantifiable results, and is extremely cost-effective because it targets consumers who are actively looking for your products/services. Furthermore, effective SEO can bolster your brand awareness. So it is important to choose someone who is knowledgeable and familiar with writing press releases that incorporate SEO.
In the future, as prospects or customers search online for your business they will not only find you, but also see the favorable news coverage. This improves your reputation and enhances your SEO standing on future Internet searches. And don’t overlook the old-style, pre-digital age opportunity to display copies of your news coverage framed on your wall or in your print marketing and informational material on an ongoing basis — still valuable in the digital age.