Providing the ultimate customer experience is a team effort. If you have more than one employee, then more than one person is involved in providing your customers with excellent customer service. Each and every member of the team, regardless of his or her job duties, in some way plays a part in the customer experience. It doesn’t just fall to those employees specifically tasked with customer service and those who directly interact with customers.

Studies have shown that while product quality, business atmosphere, accessibility and more are key to customer satisfaction, employees and their morale are among the most important indicators for high customer satisfaction ratings. It makes sense — if employees are happy in their job, they will work hard to serve customers and ensure they are also happy.

You’ve won the Spectrum Award — your hard work and efforts paid off and customers have spoken out about their excellent experience with your business. But likely you weren’t working alone in providing your customers with that great service. Boost morale by recognizing and honoring those team members who really stepped up and helped earn such high customer satisfaction ratings. Show your appreciation and underscore the importance of customer service by thanking them for their support in earning the distinguished Spectrum Award.

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