Online Reputation Management is Essential

The Importance of Online Reputation Management In The Digital Age Reputation management is nothing new in the world of advertising, marketing and branding a company. However, in today’s increasingly digital world, a new area has emerged: Online Reputation Management (ORM). ORM involves taking control of the online conversation surrounding your company. And it’s never been…

Mergen Orthodontics Wins Fifth City Beat News Spectrum Award for Customer Satisfaction

Iowa City, Mergen Orthodontics earns the Spectrum Award for outstanding customer satisfaction for the past five straight years.   LAPEER, MICHIGAN, UNITED STATES– Thanks to a combination of modern technology and old-fashioned customer service, Dr. John Mergen and the team at Mergen Orthodontics have just earned a fifth consecutive City Beat News Spectrum Award for…

Digital Ease of Service

User Experience: A Fundamental Marketing Strategy What does customer experience mean to you?  For most, it’s the practice of preparing for – and reacting to – user interactions to meet and exceed their expectations in an effort to increase loyalty and satisfaction and make them your brand cheerleaders.   As today’s technology evolves, the bar…