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Tips, insights, information, recognition and a spotlight on and for Spectrum Award Winners.  We strive to provide useful information to businesses putting their focus on providing the best possible customer experiences.
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In the News
house skyline

Number Of Showings Up 10% Over Last Year

If you had any doubt that home buyers are active this summer and looking to buy, some new numbers should help put that notion to rest. New research shows that the number of showings – which refers to a professionally…

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front on a house with blue sky

Homeownership Rate Rises Unexpectedly

For several years following its 2004 peak, the homeownership rate was falling. Fewer Americans were buying homes and, instead, more were choosing to rent. The reasons behind this were fairly obvious. The housing crash and financial crisis made buying a home difficult…

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New Home Construction

Why New Home Sales Should Matter To You

There are many parts to a healthy housing market. Whether you’re talking about home prices, mortgage rates, new home construction, or another housing metric, each one of them have an effect on home buyers and sellers – even if some…

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Housing in a subdivision

Economist Says Housing Market Is Not In A Bubble

If you’re thinking about buying a house any time soon, you’ve likely been wondering about home prices. There are a couple of good reasons for this. One is affordability. With mortgage rates low, prices are the natural place for buyers…

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Facts About Personal Branding

Your businesses’ personal brand can be your greatest asset. Personal branding is the process of establishing a unique identity through a combination of skills, experiences, and interactions with customers and clients. Whether Facebook, Instagram, or Twitter, people are using social…

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Equity equals money

How Much Equity Does The Typical Homeowner Have?

Simply put, equity refers to the value of your home minus the amount of money you still owe on your mortgage. It is the factor that separates homeowners from renters and is among the greatest creators of wealth for average…

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Personal Branding on Black-Golden Watch Face

Personal Branding for Real Estate Agents

The word “brand” constantly is tossed around in marketing conversations. While mentioned often, the meaning of the word is a bit obscure. If asked the question “What is a brand?” many people would mention logos, slogans, colors, and even specific…

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