front on a house with blue sky

Homeownership Rate Rises Unexpectedly

For several years following its 2004 peak, the homeownership rate was falling. Fewer Americans were buying homes and, instead, more were choosing to rent. The reasons behind this were fairly obvious. The housing crash and financial crisis made buying a home difficult…

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Facts About Personal Branding

Your businesses’ personal brand can be your greatest asset. Personal branding is the process of establishing a unique identity through a combination of skills, experiences, and interactions with customers and clients. Whether Facebook, Instagram, or Twitter, people are using social…

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Personal Branding on Black-Golden Watch Face

Personal Branding for Real Estate Agents

The word “brand” constantly is tossed around in marketing conversations. While mentioned often, the meaning of the word is a bit obscure. If asked the question “What is a brand?” many people would mention logos, slogans, colors, and even specific…

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housing in the city

Summer Housing Sentiment Hits Record High

How are Americans feeling about the real estate market this summer? Well, according to Fannie Mae’s monthly Home Purchase Sentiment Index, as good as ever. The index – which measures consumers’ attitudes about home prices, buying and selling, mortgage rates,…

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